SEO articles and guides
Long-form articles and pillar guides, from the brief to the live URL. You approve the brief and review the draft. We do the rest, links and upload included.
A writer hands you a Google Doc. Then somebody has to format it, find images, write the meta description, link to it from three older posts and remember to update the service page. In most companies that somebody is busy, so the doc sits there. Our SEO blog writing ends at a published URL instead. And the brief comes first, so you can kill a weak angle before anyone has spent a day on it.
Who does what, and in what order
Seven steps. You're in two of them.
Brief
Us
Intent, angle, outline, the sources we'll use, and the page it will link to.
Approve the brief
You
Yes, no, or "try a different angle." Nothing gets written until you say yes.
Draft
Us
1,200–1,800 words for an article, 1,800–3,500 for a pillar guide.
Edit and checks
Us
Editing, fact-checking against the sources, an originality check, on-page SEO.
Review
You
Comments in the doc are fine. Two revision rounds are included.
Publish
Us
Formatted, images in, uploaded to your CMS as a draft or live. Your call.
Link and log
Us
Links in from older pages, out to the service page, and a change-log entry.
A standalone article goes live 7 business days after you approve the brief.
What's included
- A brief you approve before writing starts
- 1,200–1,800 words (pillar guides 1,800–3,500)
- Editing, fact-checking and an originality check
- Title, meta description, headings, and schema where it fits
- Internal links in from older posts and out to the page it supports
- Images sourced, or simple graphics made
- Upload to WordPress, Shopify, Webflow or HubSpot
- 2 revision rounds
Not included
- Interviewing your experts: Expert-led articles, $950
- Rewriting posts you already have: Content refresh
- Choosing the topics in the first place: Content strategy, $1,250
- Custom illustration or photography
- Upload to other CMSs, which we quote if editor access is possible
Who owns the article?
Put any byline on it. We don't need credit and we don't claim authorship. The copyright moves to you when the article's invoice is paid, and the piece lives in your CMS, not ours.
Price
$575 an article, fixed
In a plan, a new article is 1 slot: $525 on Cadence 4, $487.50 on Cadence 8, $457 on Cadence 14. A pillar guide is 2 slots.
Full pricing and slot rulesHow to buy it
In a Cadence plan
On the desk, no call needed
Questions people ask
Is $575 the whole bill?
Yes, before any sales tax. $575 covers one article, start to finish: the brief, 1,200–1,800 words, editing, an originality check, on-page SEO, links, upload and two revision rounds. In a Cadence plan the same article is one slot, which is cheaper from the first piece.
How long from kickoff to a published article?
We send the brief first. Once you approve it, the article is live within 7 business days.
Who owns the finished article once it's delivered?
Switching to another agency, or bringing the writing in-house, takes nothing more than an email. The article is already in your CMS, the brief and its change-log line sit in your shared drive, and we remove our CMS access when we're done. We don't republish the piece anywhere.
Which writing jobs aren't SEO articles?
Rewrites of existing posts are Content refresh. Articles built from an interview with someone on your team are Expert-led articles. Product and collection copy is its own service. If you don't know what to write about yet, start with Content strategy.
Do we need a topic before you write the brief?
No. Send a topic or keyword if you have one; if you don't, we'll propose one in the brief and you can say no. What we do need is editor or author access to your CMS (not admin, and never a password).
One article is a fine place to start.
Buy it from the desk without a call. Or book the review if you're weighing up a plan.