This page covers what we collect when you visit maxqiro.com, use our tools, send us a form, pay us, or hire us to plan and write content, and what you can ask us to do about it.
The short version: we collect what we need to answer you and do the work. We don't sell your information, we don't run ad pixels, and anyone can ask us to see, correct or delete what we hold.
Who we are
Maxqiro LLC is a Wyoming limited liability company and the controller of the personal information described here.
Maxqiro LLC
30 N Gould St, STE R
Sheridan, WY 82801, USA
office@maxqiro.com
+1 (475) 650-2214
The Sheridan address is our registered agent's address. Legal notices and company mail go there, but it isn't an office you can visit. The fastest way to reach us about privacy is email: put "Privacy" in the subject line.
"We", "us" and "Maxqiro" on this page mean Maxqiro LLC.
What we collect
Forms on this site
Editorial review request (/editorial-review/): your name, work email, company name and website. You then tell us what describes your business, what's going on with your content, roughly how many pages you've published, which services interest you, whether you're thinking about a plan or a one-off, a preferred call window and, if you like, a note. Your phone number is optional. Before sending, you confirm: "By sending this request, you agree that Maxqiro LLC will use the details you provide to arrange your editorial review and reply to you, as described in our Privacy Policy. We don't sell your information."
If you arrive from one of our tools, the link may pre-fill an answer or two from fixed lists, for example band=over-24-months or recommended=cadence-8. It never carries the domain you scanned or the numbers you typed.
Contact form (/contact/): your name, email, reason for writing and message. Company and phone number are optional. Before sending, you confirm: "By sending this form, you agree that Maxqiro LLC will use the details you provide to respond to your inquiry, as described in our Privacy Policy. We don't sell your information."
When you submit either form, our server checks it and emails it to us. The website doesn't keep a copy in a database.
Phone calls and texts
If you give us a phone number on either form, a consent box appears. It says:
"By submitting this request, you agree that Maxqiro LLC may contact you by email, phone, or text at the number provided — including by autodialer or pre-recorded message — about your request and our services. Message and data rates may apply. Consent isn't a condition of purchase. Reply STOP to opt out of texts, or email office@maxqiro.com. See our Privacy Policy for how we handle your information."
You don't have to give a phone number to use either form or to buy from us. You can withdraw this consent at any time by replying STOP to a text, telling us on a call, or emailing office@maxqiro.com. We keep a do-not-call and do-not-text list so a withdrawn number stays withdrawn. We don't call or text numbers from bought lists.
Paying us
Card payments. Desk items, such as the Content Decay Audit or a single article, are paid through Stripe's hosted checkout. Before you're sent to Stripe, the pay panel asks for your email, business name and website, and your confirmation that you've read the Refund & Cancellation Policy. On the Content Decay Audit page it also asks which URL-count tier your site falls in. Our server passes those details to Stripe to set up the checkout.
You enter your card details on Stripe's page, not ours. We never see or store your full card number. Stripe tells us the amount, the item, the payment status and the contact details you gave, along with limited card information such as the brand and last four digits. Stripe uses your information under its own privacy policy, as an independent controller for its own purposes such as fraud prevention.
Invoice requests. If you choose "Request an invoice instead", the same fields go to our server, which emails the request to us and a copy to you. We then send an invoice by email. Cadence plans and other monthly services work the same way: you pay each invoice by bank transfer, ACH or card through a Stripe-hosted invoice link. We keep the payer name, amount and reference that come with each payment.
We don't store cards for automatic monthly charges.
The sitemap decay scanner
When you enter a domain at /tools/decay-scanner/, our server fetches that domain's public robots.txt and the sitemap files it points to (or /sitemap.xml if it points nowhere), then shows you how old the listed pages are. Please only scan a domain you own or are authorized to test. We fetch nothing that sits behind a login.
The fetch comes from our server, not your browser, so the site you scan sees our server's address and a note naming the tool, not yours. Sitemaps list page addresses and dates; they don't usually contain personal information.
We don't store the results. They appear on your screen once, and when you leave the page they're gone. To stop people using the scanner to hammer other sites, we keep a short abuse log: a scrambled (keyed hash) form of your IP address, the domain you entered and the time. It's deleted automatically after 7 days. The same hash limits how many scans one connection can run in an hour.
If you click through from the results, the link carries only an age band such as band=12-24-months, never the domain.
The cadence planner
The planner at /tools/cadence-planner/ runs entirely in your browser. Your goal, post count, review hours and the rest aren't sent to us or anyone else, and they aren't saved. The Markdown, calendar (.ics) and CSV downloads are built in your browser too. Close the page and it's all gone.
If you click "Request an editorial review with this plan", the link carries only your segment and the plan it recommended, from fixed lists. Nothing reaches us unless you then send the form.
Analytics
There's no analytics on maxqiro.com: no Google Analytics, no Meta Pixel, no LinkedIn Insight Tag, no heatmaps and no session recording. If we add Google Analytics later, we'll update this policy first, and it won't load until you say yes in a cookie banner.
Expert interviews and calls
If you book an editorial review, we meet on a video call. The invitation names the platform, and that platform's own privacy policy applies to the call. We don't record the editorial review or our regular client calls unless everyone agrees first.
Expert interviews are different: recording them is how we get your expert's words right. We record only with everyone's agreement at the start of the call. The transcript goes to you. We delete our copy of the recording within 30 days of the article's approval, and we publish no quote the expert hasn't approved.
Working together
If you email or call us, we get your contact details and whatever you tell us. Once you're a client, we also hold your proposal and Statement of Work (SOW), contact details for the people we work with, invoices and payment records, and the working files for your content: briefs, calendars, questionnaires, drafts, change logs and transcripts.
Technical information and logs
Like any website, this one receives your IP address, browser type, the page requested and the time when you visit. The access and error logs our site keeps are deleted within 90 days.
To stop spam, the forms keep a hashed form of your IP address so one address can't send dozens of submissions. That's deleted within 24 hours. The forms also contain a hidden field that catches bots; it holds nothing about you.
Our web host may keep its own short-term infrastructure and security logs under its own policies.
What we don't do
There's no Meta Pixel, LinkedIn Insight Tag, retargeting tag, heatmap or session recording on maxqiro.com. Fonts, images and scripts are served from our own server. If we ever add an advertising tag, we'll update this policy and ask for your consent before it loads.
Why we use it
We use your information to reply to you, run the tools you ask for, prepare a proposal, deliver the work you buy, send and collect invoices, keep records the law requires, and protect the site from abuse. We don't sell it, rent it, or share it for cross-context behavioral advertising.
If you're in the EU or UK, these are our legal bases:
| What | Legal basis |
|---|---|
| Answering forms, emails and calls; proposals | Steps you ask for before a contract, or our legitimate interest in replying to business inquiries |
| Running the decay scanner you asked for | Our legitimate interest in providing a tool you chose to use |
| Delivering paid work, invoicing, payments | Performance of a contract |
| Recording an expert interview | Consent of the people on the call |
| Tax and accounting records | Legal obligation |
| Spam prevention, rate limiting, the scanner abuse log, server logs | Legitimate interest in keeping the site and other people's sites safe |
| Calls and texts to the number you give | Consent, which you can withdraw at any time |
Emails we send you
We email you to answer what you asked, to deliver work and to send invoices. We don't run a newsletter or mailing list. If we ever send you a marketing email, it will say who it's from, include our postal address, and have a working unsubscribe link that we honor within 10 business days.
If you're in Canada, we follow Canada's Anti-Spam Legislation (CASL): we only send commercial emails with your express consent, or where the law allows implied consent (for example, within 6 months of your inquiry or 2 years of a purchase), and every one carries an unsubscribe option.
Who we share it with
We share personal information only with the companies and people that help us run the business, and only as much as each one needs:
- Stripe, for card payments and Stripe-hosted invoice links.
- Our web host, which runs the server the site, forms and scanner live on.
- Our email provider, which carries form submissions and our correspondence.
- The invoicing tool we use, to create and send invoices.
- Writers and editors we subcontract, under confidentiality, when they work on your content.
- AI research and drafting tools, used under terms that don't let the provider train on what we send. We never put your customers' personal information into them.
- Professional advisers such as our accountant or lawyer, under a duty of confidentiality, when we need their help.
We may also disclose information if the law requires it, to protect our rights in a dispute, or to a buyer if the business is ever sold, in which case this policy keeps applying to your information.
When we work inside your accounts
To publish and measure your content, you give us access to your CMS (WordPress, Shopify, Webflow, HubSpot or another), Google Search Console, Google Analytics, Looker Studio or your product data. Some of those hold personal information about your customers or site visitors. For that data, you're the controller and we're your processor (a "service provider" under US state laws). We use it only to do the work in your SOW or on the item page, on your written instructions, never for our own purposes or for other clients.
For any engagement that touches your customers' personal information, we sign a Data Processing Addendum (DPA) with you. It covers confidentiality, security, our sub-processors, help with your customers' requests and data breaches, and deleting or returning data when the engagement ends. We send it with your SOW. If you're one of our client's customers and want to use your rights, please contact the business you dealt with; we'll help them answer you.
We ask for editor or viewer access, never your passwords, and we remove our access when the engagement ends.
Where your information is processed
We're a US company, and we process information in the United States.
If you're outside the US, US privacy law may give you different protections from the law where you live. When you send us information directly through a form or email, it's transferred to the US so we can answer you. For client engagements involving personal data from the EU or UK, our DPA includes the European Commission's Standard Contractual Clauses and the UK Addendum to them. Stripe describes its own transfer safeguards in its privacy policy.
How long we keep it
| Information | How long |
|---|---|
| Editorial review requests, contact forms, emails and invoice requests that don't become paid work | 24 months after our last contact |
| Client records: SOWs, invoices, payment records, correspondence | 7 years after the engagement ends, for tax and accounting |
| Working files: briefs, drafts, questionnaires, change logs, transcripts | Handed over when the engagement ends, then deleted from our systems within 90 days |
| Expert interview recordings | Deleted within 30 days of the article's approval |
| Access to your CMS and Google accounts | Removed when the engagement ends, or sooner if you ask |
| Decay scanner results | Not stored |
| Decay scanner abuse log (hashed IP, domain, time) | Deleted after 7 days |
| Hashed IP addresses used for form rate limiting | Deleted within 24 hours |
| Server access and error logs | Deleted within 90 days |
Stripe keeps payment records under its own retention rules.
Security
The whole site runs over HTTPS. Only Maxqiro can read form submissions and client records. In client accounts we use the lowest level of access the work needs, and we never ask for passwords. The scanner refuses to fetch private or internal network addresses. No system is perfectly secure, so if a breach affects your information, we'll tell you and any regulator as the law requires.
Your rights
Whatever the law in your state or country says, anyone can ask us to:
- tell you what personal information we hold about you and send you a copy,
- correct anything that's wrong,
- delete it, unless we have to keep it (for example, invoices for tax purposes),
- stop calling or texting you.
To ask, email office@maxqiro.com with "Privacy" in the subject. We may need to confirm it's you, usually by replying from the email address we already have. You can use an authorized agent; we'll ask for proof that they act for you. We'll answer within 30 days. If the law lets us take longer and we need to, we'll tell you why within those 30 days. We won't charge you or treat you differently for asking.
If we turn down a request, we'll explain why. You can appeal by replying to that email with "Appeal" in the subject, and we'll give you a written decision within 45 days.
US state privacy laws
California's CCPA/CPRA and the comprehensive privacy laws in other states generally apply to businesses above certain size thresholds: for example, more than $25 million in annual revenue, handling the personal information of 100,000 or more consumers or households a year, or making half or more of their revenue from selling or sharing personal information. We likely don't meet them. We offer the rights above to everyone anyway.
We don't sell personal information, share it for cross-context behavioral advertising, or use it for profiling that has legal or similarly significant effects. Because of that, there's nothing to opt out of, but we still treat a Global Privacy Control signal as an opt-out request.
We don't collect sensitive personal information on this site, and we ask clients not to send it unless the work needs it.
Your rights under the GDPR and UK GDPR
If you're in the European Economic Area or the United Kingdom, you also have the right to restrict or object to how we use your information, to get it in a portable format, and to withdraw consent at any time (this doesn't affect anything we did before). You can complain to your local data protection authority or, in the UK, to the Information Commissioner's Office. We'd appreciate the chance to sort it out with you first.
Canada
If you're in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) gives you the right to access and correct your information and to withdraw consent. Use the same email address. If you're not satisfied, you can contact the Office of the Privacy Commissioner of Canada.
Children
maxqiro.com is for businesses. It isn't directed at children, and we don't knowingly collect information from anyone under 13 (or under 16 in the EU and UK). If you think a child has sent us information, email us and we'll delete it.
Changes to this policy
When we change this policy, we'll update the date at the top. If a change affects how we use information we already hold, we'll tell the people affected by email before it takes effect.
Contact
Email office@maxqiro.com (subject "Privacy"), or write to Maxqiro LLC, 30 N Gould St, STE R, Sheridan, WY 82801, USA.
You can also call us on +1 (475) 650-2214.