Your expert talks for 45 minutes. We write the rest.
Expert-led articles for subjects a generalist can't fake: B2B software, specialist trades, technical services. We interview the person on your team who knows, then write in their voice.
$950 an article · 1½ slots in a plan, or 1 slot each for the ones Cadence 8 and 14 include
Book an editorial reviewBuy an expert-interview article, $950The best line in a B2B article is often something an engineer said offhand on a call. The edge case. The reason the obvious approach fails. The number they check first. None of that is on page one of Google, which is where most B2B SaaS content writing gets its material. So we start with a recorded 45-minute interview and write a piece that sounds like the person who gave it. They approve every quote before it goes anywhere.
The 45-minute interview
Before
We send the questions at least two business days ahead, built from the brief. Your expert can skip any of them, and nobody needs to prepare slides.
During
45 minutes on a video call, recorded with their permission. We follow the tangents. The tangents are usually the article.
After
A draft of 1,500–2,200 words in their voice. Every direct quote is highlighted for them to approve or rewrite. Two revision rounds.
The transcript
Handed over with the article, and yours to keep. One interview can hold material for more than one piece. Using the rest costs a slot, not another hour of their time.
What's included
- A brief and the interview questions, sent ahead
- A 45-minute recorded interview
- 1,500–2,200 words in your expert's voice
- Every quote approved by the person who said it
- Editing, fact-checking, an originality check, on-page SEO and links
- 2 revision rounds and upload to your CMS
- The full transcript
Not included
- Planning a whole cluster of topics: Content strategy
- Articles that don't need an interview: SEO articles, $575
- Turning the article into newsletters and LinkedIn drafts: Content measurement & distribution
- Editing the recording as video or a podcast
Who owns the interview?
Your expert's words stay theirs to approve: we don't publish a quote they haven't seen. The transcript is yours from the day of the interview, and the article becomes yours when its invoice is paid.
Price
$950 an article, fixed
In a plan, an expert-interview article is 1½ slots. Cadence 8 includes one a month and Cadence 14 two, and those count as 1 slot each instead of 1½. Without a plan, Expert articles is $1,800/mo for two, on a 3-month term.
Full pricing and slot rulesHow to buy it
In a Cadence plan
On the desk, no call needed
Expert articles, $1,800/mo for two: invoiced monthly, not sold on the desk.
Questions people ask
What's in the $950, beyond the writing?
$950 for one: the questions, a 45-minute interview, 1,500–2,200 words, quote approval, editing, links, upload, two revision rounds and the transcript. Two a month on a monthly arrangement is $1,800.
How long from kickoff to a published article?
10 business days after the interview. The interview goes in your expert's calendar, so the honest answer depends on how busy they are.
Who owns the finished article and the transcript once they're delivered?
We delete our copy of the recording within 30 days of the article's approval, so the transcript we hand over is the record that lasts. Keep it somewhere your team can find it: if your expert leaves, or another writer picks up the next piece, it's all still there.
What if the topic doesn't need an expert?
Then it's a standard SEO article, which costs less. Planning many articles on one subject is Content strategy, and repurposing the piece into newsletters and social drafts sits in Content measurement & distribution.
How much of our expert's time does this take?
45 minutes on a call, plus a read of their quotes before anything goes live. From you, we need CMS editor access and a topic. No topic yet? Tell us what the expert knows best and we'll propose two or three.
Someone on your team knows more than they've ever written down.
Book the review. Tell us who they are and what they know.