Plan / publish / maintain / measure
We run your organic search like a publishing desk.
A topic map before anyone writes a word. A calendar you can read 30 days ahead. Old pages refreshed, merged or retired on purpose, and a change log that lists every URL we touched.
The review is free: a 30-minute call and a short written note.
Plans from $2,100/mo · Articles from $575Which one sounds like you?
Five kinds of site, one shared problem. Nobody's publishing on purpose, or nobody's touched the old stuff in years.
Someone told you to post every week and never said why. The last agency built "city pages" that were the same page fourteen times with the town name swapped. You're not sure anyone local has read a single blog post.
Page 9 should know something about its town that page 1 doesn't.
How we write location pagesThe unit
One slot is one piece of work, finished.
We don't sell hours or word counts. A slot covers everything between the idea and the live URL, including the parts that usually get skipped.
Brief
Intent, angle, outline, sources. You see it before anyone writes.
Write or rewrite
A new draft, or a rewrite of what's already there.
Edit
An editor reads it for accuracy and sense.
Originality check
On every piece.
On-page SEO
Title, meta, headings, schema where it fits.
Internal links
In from older pages, out to the page it supports.
Images
Sourced, or made as simple graphics.
CMS upload
Formatted and ready in your CMS.
Change log
One line per URL: what changed, and when.
A new article is 1 slot. A refresh is ½. A pillar guide is 2.
See every slot weightCadence 4, 8 or 14 slots a month.
The number is the slot count. Month 1 starts with your topic map and 90-day calendar, already in the price.
Cadence 4
$2,100/mo4 slots a month · $525 a slot
- Topic map + 90-day calendar
- Decay watch on up to 150 URLs
- A 30-minute call each month
Cadence 8
$3,900/mo8 slots a month · $487.50 a slot
- Topic map + 90-day calendar
- Decay watch on up to 500 URLs
- Content dashboard set up and included
Cadence 14
$6,400/mo14 slots a month · $457 a slot
- Topic map, re-planned every quarter
- Decay watch on up to 2,000 URLs
- Dashboard, plus a quarterly review per cluster
First 3 months, then month to month with 30 days' notice. No setup fee.
Full pricing and slot rules
Nine services, in the order a desk does them.
Pick a stage.
Decide what to write and how it hangs together, before anything is written.
All nine services on one pageNot ready for a plan? Buy one thing.
Eight fixed-price items. No call needed. Pay by card, or ask for an invoice.
Content Decay Audit
from $1,450Ready in 10 business days
Pay nowTopic Map + 90-Day Calendar
$1,250Ready in 8 business days
Pay nowRefresh Pack (5 pages)
$1,350Ready in 10 business days
Pay nowOne Article, Start to Finish
$575Ready in 7 business days
Pay nowExpert-Interview Article
$950Ready in 10 business days after the interview
Pay nowService & Location Page Set (5 pages)
$1,600Ready in 10 business days
Pay nowCollection & Product Copy Pack
$1,200Ready in 10 business days
Pay nowContent Measurement Setup
$950Ready in 7 business days
Pay nowBuy the Content Decay Audit, start a Cadence plan within 30 days, and we take $500 off your first month.
See the whole deskCheck your own site first. Both tools are free.
Sitemap decay scanner
Enter a domain. We read its sitemap and show how much of the site hasn't been updated in a year or more.
Scan my sitemapCadence planner
Tell it what you want and how many hours you have to review drafts. Get a 12-week calendar before you commit to anything.
Plan 12 weeksScan, then plan, then talk to us if it still makes sense.
No sign-up. The planner runs in your browser and sends us nothing.
Two lists we're happy to be held to.
What you keep
- Copyright in every piece, once it's paid for
- Your CMS, in your name
- Search Console and GA4, in your name
- The dashboard, the topic map, the calendar
- The change log, back to the first entry
- Interview transcripts
What we won't write
- City pages copied with the town name swapped
- A new date on a page that didn't really change
- Any promise of a ranking
- Quotes nobody said, or statistics nobody measured
- Anything that needs a bought link to work
- Reviews, of anyone, by anyone
Google's own guidelines warn against the first two. The rest are just how we work.
What happens after you book
- 01
The editorial review
A free 30-minute call. We look at your site beforehand and send a short written note after.
- 02
Month 1: the map
If you start a plan, you get your topic map and a 90-day calendar before writing begins.
- 03
Publishing
Pieces go live on the slot mix we agreed, and you approve each one first.
- 04
Every month after
A change log of every URL we touched, and a call to plan the next 30 days.
Send us your URL. We'll tell you where we'd start.
The review is free and it isn't a sales pitch dressed up. If a one-off item suits you better than a plan, we'll say so.