Page 9 of 14 should still be worth reading.
Location pages and service-area pages built from what you actually know about each town: the jobs, the permits, the weather, the drive. If two towns have nothing different to say, they share a page.
$1,600 for 5 pages · ½ slot a page in a Cadence plan
Book an editorial reviewBuy a 5-page set, $1,600Google describes doorway pages as ones "created to rank for specific, similar search queries" that send people to pages less useful than the real destination. Fourteen city pages with the name swapped is the textbook case. The fix isn't clever. You have to know something different about each place. So before we write, you answer twelve questions per location, and the answers are what make page 9 different from page 1.
The 12-question location questionnaire
One per town or service area. Rough answers are fine. Blank answers help too: they tell us the page might not need to exist.
- 01Which towns or ZIP codes do you serve from here, and which do you turn down?
- 02Roughly how many jobs have you done in this town? We only publish a figure if you're happy to stand behind it.
- 03What's the most common job there, and is it different from the next town over?
- 04What are the buildings like: older homes, new subdivisions, commercial strips, farms?
- 05Are there permits or local rules that change how the job gets done?
- 06What does the season do there: freezes, hail, pollen, the summer rush?
- 07How long does it really take you to get there?
- 08Which neighborhoods or landmarks do customers use to say where they are?
- 09Describe one job there in two sentences. No client name needed.
- 10What do people from this town ask on the phone?
- 11Do your prices or call-out fees change by area?
- 12Is there any reason this town shouldn't get its own page?
If two towns get the same answers to all twelve, we'll suggest one page that covers both. It costs you less and reads better.
What's included
- The location questionnaire, with help on a call if that's easier
- 5 pages, up to 1,000 words each, with different local detail on each
- An FAQ on each page, from questions customers really ask
- LocalBusiness and Service schema suggestions
- A plan for linking the pages to each other and to your service pages
- Upload to your CMS
Not included
- Google Business Profile work. We don't offer it.
- Reviews of any kind, including asking customers for them
- Seasonal and how-to articles: SEO articles, or slots in a plan
- New page templates or design changes in your CMS
Who owns the pages?
The questionnaire answers were always yours. They're your local knowledge, and worth keeping for the next person who writes about your area. The pages join them as soon as the set is paid for.
Price
$1,600 for a set of 5 pages
That's $320 a page. In a Cadence plan, a service or location page is ½ slot.
Full pricing and slot rulesHow to buy it
In a Cadence plan
On the desk, no call needed
Questions people ask
How much for five towns, and what does each page come with?
$1,600 for five pages, up to 1,000 words each. That covers the questionnaire, the writing, an FAQ on each page, schema suggestions, a linking plan and upload. In a plan, each page is half a slot.
How long from kickoff to published pages?
10 business days after the questionnaire comes back. The questionnaire is usually the slow part, so if a call is easier than typing, we'll go through it with you.
Who owns the finished pages once they're delivered?
The pages sit in your CMS and the questionnaire answers in your shared drive. If you later hand local work to another agency or someone in-house, they inherit both, and the answers save them asking you the same twelve questions again.
Do you handle Google Business Profile or reviews too?
No. We don't do Google Business Profile, reviews or citations. Seasonal and how-to articles for local customers are SEO articles. If your service pages need restructuring across the whole site, that's Content architecture.
What do you need to know about each town?
A completed questionnaire for each location (service radius, the jobs you do in each town, any permit or seasonal notes) and editor access to your CMS.
How many towns, honestly?
Bring the list to the review. We'll tell you which ones deserve a page of their own.